Tukatech and Styku attended the Magic 2011 Apparel Industry Trade Show in Las Vegas, showcasing their innovative fashion technology solutions to a receptive gathering of international apparel leaders.
Tukatech and Styku were the only technology providers invited to exhibit at the show, and were given a central booth location in the Sourcing area to introduce manufacturers to the the companies’ respective digital apparel solutions. Vendors and executives from several countries attended the trade show, and almost every brand and retailer involved with major label manufacturers had a chance to see Tukatech’s products.
Tukatech’s booth featured Styku’s new in-store body scanning technology, the fastest and most inexpensive scanning that exists. Styku’s technology can be installed in any fitting room with no footprint, and it allows customers to create physically accurate digital avatars that enable them to virtually try on clothes through retailer websites.
The Styku system relies on a computer touchscreen, which gives customers complete control of the scan in the privacy of their own fitting room. Once scanned, Styku utilizes Tukatech’s 3D engines to perfectly render the look of a garment and provide information about the garment’s fit. Magic attendees were eager to try out the scanning system and create their own digital avatar.
“In store scanners are the perfect way for retailers to capture the attention of online buyers,” said Styku CEO Raj Sareen. “By allowing customers to scan themselves in the privacy of a fitting room, our system removes much of the hesitation they may feel about full body scans. And customers know that once they have created on online avatar, purchasing apparel online is much easier.”
Tukatech and Styku’s technology was one of the show’s biggest hits. Executives from a variety of apparel brands, retailers, and manufacturers were excited to discuss future business opportunities with Tukatech Founder and Chairman Ram Sareen and Styku CEO Raj Sareen.
Tukatech is a Los Angeles-based company that provides pattern making, grading and marker making software, 3D apparel prototyping systems and manufacturing equipment. It also provides web-based product development services and PDM/PLM systems, supported by brick and mortar centers strategically located in garment hubs worldwide. With over 9,000 systems installed, and thousands of competitive systems replaced, Tukatech is the fastest growing garment CAD/CAM company in the world. Tukatech has been ranked by Apparel Magazine as the #1 Apparel software company in the world.