November 11, 2011- Styku CEO Raj Sareen will be speaking at the 2011 World Conference on Mass Customization, Personalization, and Co-Creation about Styku and Tukatech’s innovations in body scanning and 3-D modeling. The bi-annual conference was established to discuss and advance customization and personalization on a massive scale, and Sareen will be discussing the development and applications of Styku’s virtual fitting room technology.
This year’s conference is hosted by the Haas School of Business at the University of California, Berkeley, and will focus on mass-customization, personalization, and co-creation alongside open innovation in all industries, from video games and software to food and architecture.
Sareen was invited to speak about Styku’s virtual fitting room which uses in-store body-scanners to create life-like customer avatars that can try on three-dimensional simulations of real clothing. Styku utilizes X-Box Kinect technology to quickly and accurately scan bodies and Tukatech software to create virtual garments that fit and move accurately and precisely. Styku’s technology is primed to provide a wealth of information about consumer body types and purchasing patterns, and open new doors in clothing customization. Sareen will discuss ways that Styku can be implemented by online and real-world merchants to improve customer satisfaction and sales, and the technology’s wide range of applications in the garment industry.
Sareen is scheduled to speak on Saturday, November 19, at a special symposium for customization within the sports and apparel industries. The abstract of his presentation can be found below.
For more information about the 2011 World Conference on Mass Customization, Personalization, and Co-Creation, please visit their website.
Abstract of Raj Sareen’s Presentation
Raj Sareen, CEO & Founder of Styku, Director of Tukatech
Rapid turnaround of custom apparel utilizing low cost Kinect body scanning & 2D/3D CAD technologies.
The emergence of the Kinect has made low cost body scanning at home and in-store a reality. The lack of a simple and easy way to capture consumer measurements has arguably been the largest obstacle to growth for apparel made-to-measure retailers. Styku has created revolutionary solutions that help overcome this barrier by making it easy to scan and capture the true shape of the body, create a custom pattern, and build a 3D visualization for the consumer (virtual fitting room). We will discuss how Styku’s revolutionary front-end technology is integrated with existing back-end CAD, Marker Making, and 3D solutions by Tukatech to provide a practical, cost-effective, and complete made-to-measure business model for retailers.
About MCPC Conference 2011
The MCPC conference series started out as a bi-annual conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also customer co-creation, user innovation and other strategies of customer-driven value creation (hence, MCPC = Mass Customization, Personalization, and Co-Creation”). The event frequently brings together hundreds of the world’s most remarkable people in the field. In 2011, the conference will link MCPC with a topic that has driven and inspired the field for several years: open innovation.
Tukatech is a Los Angeles-based company that provides pattern making, grading and marker making software, 3D apparel prototyping systems and manufacturing equipment. It also provides web-based product development services and PDM/PLM systems, supported by brick and mortar centers strategically located in garment hubs worldwide. With over 9,000 systems installed, and thousands of competitive systems replaced, Tukatech is the fastest growing garment CAD/CAM company in the world. Tukatech has been ranked by Apparel Magazine as the #1 Apparel software company in the world.